because it's a good thing to do.

images are taken from: 1. stella mccartney's lingerie. 2. eco kate flowers makeup removal cloths.

3. 100% recycled 80% post consumer toilet paper from seventh generation. 4. method multipurpose cleaning product.

5. digitally printed thank you card by 175 design studio.

at the studio's conception, i always imagine that this is where the customer can find designer items that are produced with the consideration of the environment and surroundings. i didn't know what type of products will come out of this studio, but i know how i want to produce them. this is probably influenced by the green movement that's well and alive now. however, like any other movements, green movement has its own limitations. also, now with big companies now throwing "green" on their products, it's easy to be confused and distrusting with the word "green", "organic", and "sustainable". on top of that, there are so many organizations to certify green and sustainable things, it's hard to differentiate which organizations that are valid.

while these are my concerns, still there are reasons to support the movement. my best reasoning is: it's a good thing to do. in order for this movement to be successful, i believe in 2 things: consumer spending power, it can force big companies to be more conscious. secondly, it's also the supplier job to provide an easier access for these consumers to be able to get to the products. with more consumer opt to buy these type of products, the more option out there will be.

these believes drive my decisions how the products that come out of the studio will be. many of the products that the studio produces are if not using recycled paper, it's done with the most sustainable option out there with the resources i have. constantly i'm looking out for better way to produce, but the basic principle is still the same: as considerate as possible to the environment, as socially conscious as possible to the human labor while still having the highest quality possible. it's not easy, but i do encourage all the entrepreneurs / artists / designers out there to do so.

at the end, each and everyone of us has the power to decide how the market place will look like in the future.

^^

-sharon